Beyond the Search Bar

While Sponsored Ads are crucial for capturing existing demand, true category leaders build brands by creating demand. Amazon DSP is the key to unlocking the rest of the marketing funnel. It allows you to programmatically buy display, video, and audio ads to reach relevant audiences across Amazon's owned sites (like IMDb), leading third-party exchanges, and devices like Fire TV and Alexa. This is how you build a household name.

Our Strategic DSP Management Includes:

We use DSP not just for reach, but for intelligent, full-funnel marketing that delivers measurable results.

• Advanced Audience Targeting: We move beyond basic demographics to target users based on their actual Amazon search and purchase history. Target in-market shoppers, lifestyle segments, or even people who bought from your competitors.
• Strategic Retargeting: Re-engage users who viewed your product but didn't buy, abandoned their cart, or previously purchased from you. We bring them back into your funnel to complete the sale.
• Brand Awareness Campaigns: Introduce your brand to new, high-potential audiences at the top of the funnel, building a pipeline of future customers and increasing your branded search volume.
• Cross-Channel Attribution: Understand the full impact of your advertising. We provide clear reporting that shows how DSP influences your Sponsored Ad performance and total sales.