The Problem with Typical PPC
Most agencies focus on a single metric: Advertising Cost of Sale (ACoS). While important, a low ACoS doesn't guarantee profitability or growth. Unstructured campaigns, a failure to understand the full sales funnel, and a disconnect from organic strategy leads to wasted spend and stagnant Total Advertising Cost of Sale (TACoS). You end up paying for clicks that don't contribute to long-term brand equity or sales momentum.