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Unlocking 180% Growth Through Strategic Variation Launch

How a kitchenware brand transformed stagnant sales into explosive growth through smart product variation strategy.

The Challenge

Our client faced three critical challenges in the competitive kitchenware market:

  • Stagnant Revenue: Intense market saturation and price wars led to flat sales performance.
  • Low Brand Visibility: Products were getting lost in search results, resulting in minimal organic traffic.
  • High ACoS: Poor conversion rates were leading to inefficient ad spend and diminishing profits.

The Solution

We implemented a comprehensive variation launch strategy:

  • Identify & Launch Variations: Added three new in-demand color and size variations to expand market reach.
  • Consolidate Listings: Combined variations under a single parent ASIN to pool sales velocity and reviews.
  • Targeted Ad Campaigns: Launched strategic PPC campaigns for new variations to boost ranking.
  • Policy & Flat File Management: Ensured smooth backend integration and full Amazon compliance.
Strategy visualization

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