The Challenge

PetBrand entered the hyper-competitive pet food market on Amazon with a superior product but a limited budget. They were consistently outspent and outranked by legacy brands with massive advertising resources. Their initial PPC campaigns had a high ACoS, sales were stagnant, and organic visibility was almost non-existent. They needed a strategy to not just survive, but to efficiently capture market share.

The Solution

We implemented a multi-faceted, full-funnel strategy focused on profitability and incremental growth:

• Granular PPC Overhaul: We paused inefficient campaigns and rebuilt the account from scratch with a granular structure. This included brand defense campaigns, low-bid auto campaigns for keyword discovery, and aggressive manual campaigns targeting competitor ASINs.
• Listing Optimization & Creative Refresh: We conducted a deep-dive audit and rewrote all titles, bullets, and A+ Content to be keyword-rich and benefit-driven. New, lifestyle-focused imagery was introduced to improve conversion rates.
• DSP Retargeting: We launched Amazon DSP campaigns to retarget users who had viewed PetBrand's products but not purchased, keeping the brand top-of-mind and driving them back to the listing.
• Promotional Strategy: We aligned PPC pushes with strategic promotions and coupons to spike sales velocity, which in turn boosted organic ranking and created a flywheel of growth.